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Journal Articles

Closed-ended and open-ended fit articulation: Communication strategies for incongruent sponsorships

Siv Skard, Helge Thorbjornsen

European Journal of Marketing (2017) 51 (7-8): 1414–1439.

https://doi.org/10.1108/EJM-01-2016-0011

Published: 11 July 2017

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Journal Articles

“What will ‘they’ think?”: Marketing leakage to undesired audiences and the third-person effect

Micael Dahlén, Henrik Sjödin, Helge Thorbjørnsen, Håvard Hansen, Johanna Linander, Camilla Thunell

European Journal of Marketing (2013) 47 (11-12): 1825–1840.

https://doi.org/10.1108/EJM-10-2011-0597

Published: 11 November 2013

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Journal Articles

Categorizing networked services: The role of intrinsic‐, user network‐ and complement network attributes

Helge Thorbjørnsen, Per E. Pedersen, Herbjørn Nysveen

European Journal of Marketing (2009) 43 (3-4): 371–397.

https://doi.org/10.1108/03090560910935488

Published: 03 April 2009

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