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What motivates second-hand gift-giving?

Open Access
Heli Hallikainen, Maria Ovaska, Tommi Laukkanen
Journal: European Journal of Marketing
European Journal of Marketing (2025) 59 (13): 488–513.
https://doi.org/10.1108/EJM-06-2024-0481
Published: 09 October 2025
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