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Henry F.L. Chung
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Journal Articles

International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization

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Henry F.L. Chung, Mia Hsiao-Wen Ho
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (10): 2794–2822.
https://doi.org/10.1108/EJM-04-2019-0309
Published: 09 July 2021
View article titled, International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization
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Journal Articles

Organisational learning and export performance of emerging market entrepreneurial firms: The roles of RBV mechanism and decision-making approach

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Henry F.L. Chung, Zhujun Ding, Xufei Ma
Journal: European Journal of Marketing
European Journal of Marketing (2019) 53 (2): 257–278.
https://doi.org/10.1108/EJM-08-2017-0496
Published: 25 February 2019
View article titled, Organisational learning and export performance of emerging market entrepreneurial firms: The roles of RBV mechanism and decision-making approach
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Journal Articles

When and how managerial ties matter in international competitive strategy, export financial and strategic performance framework: A standardized or customized approach?

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Henry F.L. Chung, Tsuang Kuo
Journal: European Journal of Marketing
European Journal of Marketing (2018) 52 (1-2): 260–278.
https://doi.org/10.1108/EJM-05-2015-0305
Published: 31 January 2018
View article titled, When and how managerial ties matter in international competitive strategy, export financial and strategic performance framework: A standardized or customized approach?
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Journal Articles

International marketing decision governance, standardisation, and performance: A framework in the cross‐market scenario

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Henry F.L. Chung
Journal: European Journal of Marketing
European Journal of Marketing (2010) 44 (11-12): 1642–1666.
https://doi.org/10.1108/03090561011079828
Published: 16 November 2010
View article titled, International marketing decision governance, standardisation, and performance: A framework in the cross‐market scenario
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Journal Articles

Structure of marketing decision making and international marketing standardisation strategies

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Henry F.L. Chung
Journal: European Journal of Marketing
European Journal of Marketing (2009) 43 (5-6): 794–825.
https://doi.org/10.1108/03090560910947052
Published: 29 May 2009
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Journal Articles

Contribution of immigrant employees to international marketing standardisation strategies selection: An exploratory study

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Henry F.L. Chung
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (1-2): 16–22.
https://doi.org/10.1108/03090560810840880
Published: 15 February 2008
View article titled, Contribution of immigrant employees to international marketing standardisation strategies selection: An exploratory study
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Journal Articles

An investigation of crossmarket standardisation strategies: Experiences in the European Union

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Henry F.L. Chung
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (11-12): 1345–1371.
https://doi.org/10.1108/03090560510623299
Published: 01 November 2005
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