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Journal Articles

Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era

Hong-Youl Ha, Philip J. Kitchen

European Journal of Marketing (2020) 54 (6): 1383–1405.

https://doi.org/10.1108/EJM-08-2018-0593

Published: 18 May 2020

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Journal Articles

Effects of economic and social satisfaction on partner trust: An investigation of temporal carryover effects

Hong-Youl Ha, Myung-Soo Lee, Swinder Janda

European Journal of Marketing (2016) 50 (1-2): 100–123.

https://doi.org/10.1108/EJM-02-2014-0125

Published: 08 February 2016

View article titled, Effects of economic and social satisfaction on partner trust: An investigation of temporal carryover effects

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Journal Articles

The effects of advertising spending on brand loyalty in services

Hong‐Youl Ha, Joby John, Swinder Janda, Siva Muthaly

European Journal of Marketing (2011) 45 (4): 673–691.

https://doi.org/10.1108/03090561111111389

Published: 05 April 2011

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Journal Articles

A new understanding of satisfaction model in e‐re‐purchase situation

Hong‐Youl Ha, Swinder Janda, Siva K. Muthaly

European Journal of Marketing (2010) 44 (7-8): 997–1016.

https://doi.org/10.1108/03090561011047490

Published: 27 July 2010

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Journal Articles

Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customers

Hong‐Youl Ha, Siva K. Muthaly, Raphaël K. Akamavi

European Journal of Marketing (2010) 44 (6): 874–904.

https://doi.org/10.1108/03090561011032757

Published: 01 June 2010

View article titled, Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customers

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Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era

Effects of economic and social satisfaction on partner trust: An investigation of temporal carryover effects

The effects of advertising spending on brand loyalty in services

A new understanding of satisfaction model in e‐re‐purchase situation

Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customers

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