Philip J. Kitchen
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Journal Articles

Guest editorial

Philip J. Kitchen, Charles R. Taylor
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (10): 2289–2293.
https://doi.org/10.1108/EJM-10-2020-976
Published: 04 November 2020
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Journal Articles

A bibliometric investigation of service failure literature and a research agenda

Pantea Fouroudi, Philip J. Kitchen, Reza Marvi, Tugra Nazli Akarsu, Helal Uddin
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (10): 2575–2619.
https://doi.org/10.1108/EJM-07-2019-0588
Published: 13 October 2020
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Journal Articles

Addressing the Janus face of customer service: a typology of new age service failures

Charles R. Taylor, Philip J. Kitchen, Matthew E. Sarkees, Christian O. Lolk
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (10): 2295–2316.
https://doi.org/10.1108/EJM-12-2019-0916
Published: 19 May 2020
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Journal Articles

Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era

Hong-Youl Ha, Philip J. Kitchen
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (6): 1383–1405.
https://doi.org/10.1108/EJM-08-2018-0593
Published: 18 May 2020
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Journal Articles

Measuring integrated marketing communication by taking a broad organisational approach: The firm-wide IMC scale

Lucia Porcu, Salvador Del Barrio-García, Philip J. Kitchen
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (3): 692–718.
https://doi.org/10.1108/EJM-08-2015-0587
Published: 10 April 2017
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Journal Articles

Integrating identity, strategy and communications for trust, loyalty and commitment

T.C. Melewar, Pantea Foroudi, Suraksha Gupta, Philip J. Kitchen, Mohammad M. Foroudi
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (3): 572–604.
https://doi.org/10.1108/EJM-08-2015-0616
Published: 10 April 2017
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Journal Articles

IMC antecedents and the consequences of planned brand identity in higher education

Pantea Foroudi, Keith Dinnie, Philip J. Kitchen, T. C. Melewar, Mohammad M. Foroudi
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (3): 528–550.
https://doi.org/10.1108/EJM-08-2015-0527
Published: 10 April 2017
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Journal Articles

Guest editorial

Philip J. Kitchen
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (3): 394–405.
https://doi.org/10.1108/EJM-06-2016-0362
Published: 10 April 2017
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Journal Articles

Brickbats and bouquets for marketing

Philip J. Kitchen, Jagdish N. Sheth
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (11): 1906–1923.
https://doi.org/10.1108/EJM-09-2016-0530
Published: 14 November 2016
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Journal Articles

The elaboration likelihood model: review, critique and research agenda

Philip J. Kitchen, Gayle Kerr, Don E. Schultz, Rod McColl, Heather Pals
Journal: European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 2033–2050.
https://doi.org/10.1108/EJM-12-2011-0776
Published: 04 November 2014
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Journal Articles

Insights into interpreting integrated marketing communications: A two‐nation qualitative comparison

Lynne Eagle, Philip J. Kitchen, Sandy Bulmer
Journal: European Journal of Marketing
European Journal of Marketing (2007) 41 (7-8): 956–970.
https://doi.org/10.1108/03090560710752474
Published: 31 July 2007
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Journal Articles

Will agencies ever “get” (or understand) IMC?

Philip J. Kitchen, Don E. Schultz, Ilchul Kim, Dongsub Han, Tao Li
Journal: European Journal of Marketing
European Journal of Marketing (2004) 38 (11-12): 1417–1436.
https://doi.org/10.1108/03090560410560173
Published: 01 November 2004
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Journal Articles

Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values

Lynne Eagle, Philip J. Kitchen, Lawrence Rose, Brendan Moyle
Journal: European Journal of Marketing
European Journal of Marketing (2003) 37 (10): 1332–1349.
https://doi.org/10.1108/03090560310487130
Published: 01 November 2003
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Journal Articles

IMC, brand communications, and corporate cultures: Client/advertising agency co‐ordination and cohesion

Lynne Eagle, Philip J. Kitchen
Journal: European Journal of Marketing
European Journal of Marketing (2000) 34 (5-6): 667–686.
https://doi.org/10.1108/03090560010321983
Published: 01 June 2000
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Journal Articles

Public Relations: A Rationale for Its Development and Usage within UK Fast moving Consumer Goods Firms:

Philip J. Kitchen
Journal: European Journal of Marketing
European Journal of Marketing (1993) 27 (7): 53–75.
https://doi.org/10.1108/03090569310040352
Published: 01 August 1993
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Journal Articles

Competitiveness in FMCG Markets

Philip J. Kitchen
Journal: European Journal of Marketing
European Journal of Marketing (1989) 23 (1): 41–51.
https://doi.org/10.1108/EUM0000000000540
Published: 01 January 1989
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Journal Articles

Commercial Television Breaks, Consumer Behaviour and New Technology: An Initial Analysis

Philip J. Kitchen, David A. Yorke
Journal: European Journal of Marketing
European Journal of Marketing (1986) 20 (2): 40–53.
https://doi.org/10.1108/EUM0000000004636
Published: 01 February 1986
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