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Journal Articles

An Appraisal of Multi‐Attribute Utility Models in Marketing

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Andrew R. Lock, Howard Thomas
Journal: European Journal of Marketing
European Journal of Marketing (1979) 13 (5): 294–307.
https://doi.org/10.1108/EUM0000000004950
Published: 01 May 1979
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Journal Articles

A Decision Analysis Approach to Repetitive Competitive Bidding

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Derek Bunn, Howard Thomas
Journal: European Journal of Marketing
European Journal of Marketing (1978) 12 (8): 517–528.
https://doi.org/10.1108/EUM0000000004978
Published: 01 August 1978
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Journal Articles

A decision analysis approach for unique situation competitive bidding

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Derek Bunn, Howard Thomas
Journal: European Journal of Marketing
European Journal of Marketing (1976) 10 (3): 169–175.
https://doi.org/10.1108/EUM0000000005045
Published: 01 March 1976
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