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Journal Articles

E-relationship marketing: a cognitive mapping introspection in the banking sector

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Isabelle Brun, Fabien Durif, Line Ricard
Journal: European Journal of Marketing
European Journal of Marketing (2014) 48 (3-4): 572–594.
https://doi.org/10.1108/EJM-04-2012-0207
Published: 08 April 2014
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