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Journal Articles

“If only…”: customer counterfactual thinking in failed recovery

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Hai-Anh Tran, Yuliya Strizhakova, Hongfei Liu, Ismail Golgeci
Journal: European Journal of Marketing
European Journal of Marketing (2021) 55 (12): 3221–3249.
https://doi.org/10.1108/EJM-12-2019-0883
Published: 06 October 2021
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Journal Articles

Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future

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Charles Hofacker, Ismail Golgeci, Kishore Gopalakrishna Pillai, David Marius Gligor
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (6): 1161–1179.
https://doi.org/10.1108/EJM-04-2020-0247
Published: 19 May 2020
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