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J.A. Saunders
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Journal Articles
Cluster Analysis for Market Segmentation
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1980) 14 (7): 422–435.
Published: 01 July 1980
Journal Articles
UK Consumers’ Attitudes towards Imports: The Measurement of National Stereotype Image
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1978) 12 (8): 562–570.
Published: 01 August 1978
