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The impact of emotional arousal levels and valence on product evaluations: From regulatory goal perspective

Nak Hwan Choi, Jae Min Jung, Tamir Oyunbileg, Pianpian Yang

European Journal of Marketing (2016) 50 (1-2): 78–99.

https://doi.org/10.1108/EJM-09-2013-0481

Published: 08 February 2016

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