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Jan Brace-Govan
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Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2016) 50 (7-8): 1448–1469.
Published: 11 July 2016
Journal Articles
Journal:
European Journal of Marketing
European Journal of Marketing (2010) 44 (3-4): 496–514.
Published: 06 April 2010
