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Journal Articles

The effectiveness of direct response radio commercials: Results of a field experiment in The Netherlands

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Peter C. Verhoef, Janny C. Hoekstra, Marcel van Aalst
Journal: European Journal of Marketing
European Journal of Marketing (2000) 34 (1-2): 143–155.
https://doi.org/10.1108/03090560010306250
Published: 01 February 2000
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Journal Articles

Conjoint experiments for direct mail response optimization

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Marco Vriens, Hiek R. van der Scheer, Janny C. Hoekstra, Jan Roelf Bult
Journal: European Journal of Marketing
European Journal of Marketing (1998) 32 (3-4): 323–339.
https://doi.org/10.1108/03090569810204625
Published: 01 April 1998
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