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Jari M. Talvinen
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Journal Articles

Information systems in marketing: Identifying opportunities for new applications

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Jari M. Talvinen
Journal: European Journal of Marketing
European Journal of Marketing (1995) 29 (1): 8–26.
https://doi.org/10.1108/03090569510075307
Published: 01 January 1995
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Journal Articles

Integration and Effectiveness of Marketing Information Systems

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Markku V.T. Sääksjärvi, Jari M. Talvinen
Journal: European Journal of Marketing
European Journal of Marketing (1993) 27 (1): 64–80.
https://doi.org/10.1108/03090569310024567
Published: 01 February 1993
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