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Journal Articles

Discovering diversity in marketing practice

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John A. Murray, Aidan O’Driscoll, Ann Torres
Journal: European Journal of Marketing
European Journal of Marketing (2002) 36 (3): 373–390.
https://doi.org/10.1108/03090560210417183
Published: 01 April 2002
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Journal Articles

Messianic eschatology: Some redemptive reflections on marketing and the benefits of a process approach

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John A. Murray, Aidan O’Driscoll
Journal: European Journal of Marketing
European Journal of Marketing (1997) 31 (9-10): 706–719.
https://doi.org/10.1108/03090569710180065
Published: 01 October 1997
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