Page 1 | Search Results | European Journal of Marketing

1-5 of 5

Sort by

Sort Order Select

Journal Articles

Social media engagement behavior: A framework for engaging customers through social media content

Rebecca Dolan, Jodie Conduit, Catherine Frethey-Bentham, John Fahy, Steve Goodman

European Journal of Marketing (2019) 53 (10): 2213–2243.

https://doi.org/10.1108/EJM-03-2017-0182

Published: 08 April 2019

View article titled, Social media engagement behavior: A framework for engaging customers through social media content

Add to Citation Manager for Social media engagement behavior: A framework for engaging customers through social media content

Journal Articles

Seeing market orientation through a capabilities lens

Anthony Foley, John Fahy

European Journal of Marketing (2009) 43 (1-2): 13–20.

https://doi.org/10.1108/03090560910923201

Published: 13 February 2009

View article titled, Seeing market orientation through a capabilities lens

Add to Citation Manager for Seeing market orientation through a capabilities lens

Journal Articles

Competitive advantage through sponsorship: A conceptual model and research propositions

John Fahy, Francis Farrelly, Pascale Quester

European Journal of Marketing (2004) 38 (8): 1013–1030.

https://doi.org/10.1108/03090560410539140

Published: 01 August 2004

View article titled, Competitive advantage through sponsorship: A conceptual model and research propositions

Add to Citation Manager for Competitive advantage through sponsorship: A conceptual model and research propositions

Journal Articles

Market orientation in the service sector of the transition economies of central Europe

Graham Hooley, John Fahy, Gordon Greenley, József Beracs, Krzysztof Fonfara, Boris Snoj

European Journal of Marketing (2003) 37 (1-2): 86–106.

https://doi.org/10.1108/03090560310453975

Published: 01 February 2003

View article titled, Market orientation in the service sector of the transition economies of central Europe

Add to Citation Manager for Market orientation in the service sector of the transition economies of central Europe

Journal Articles

An Analysis of Competition in the New Europe

John Fahy

European Journal of Marketing (1993) 27 (5): 42–53.

https://doi.org/10.1108/03090569310039714

Published: 01 June 1993

View article titled, An Analysis of Competition in the New Europe

Add to Citation Manager for An Analysis of Competition in the New Europe

Update search

NARROW

Format

Journal

Type

Date

Availability

Social media engagement behavior: A framework for engaging customers through social media content

Seeing market orientation through a capabilities lens

Competitive advantage through sponsorship: A conceptual model and research propositions

Market orientation in the service sector of the transition economies of central Europe

An Analysis of Competition in the New Europe

Email alerts