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Journal Articles

Challenging the planned behavior approach in social marketing: emotion and experience matter

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Joy Parkinson, Rebekah Russell-Bennett, Josephine Previte
Journal: European Journal of Marketing
European Journal of Marketing (2018) 52 (3-4): 837–865.
https://doi.org/10.1108/EJM-05-2016-0309
Published: 24 January 2018
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Journal Articles

The value of health and wellbeing: an empirical model of value creation in social marketing

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Nadia Zainuddin, Rebekah Russell-Bennett, Josephine Previte
Journal: European Journal of Marketing
European Journal of Marketing (2013) 47 (9): 1504–1524.
https://doi.org/10.1108/EJM-10-2011-0564
Published: 20 September 2013
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