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Journal Articles

Listerine – for the bridesmaid who’s never a bride: Disparaging humour increases brand attitude and recall among the powerless

Joshua D. Newton, Jimmy Wong, Fiona Joy Newton

European Journal of Marketing (2016) 50 (7-8): 1137–1158.

https://doi.org/10.1108/EJM-06-2015-0321

Published: 11 July 2016

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Journal Articles

Ethical evaluation of audience segmentation in social marketing

Joshua D. Newton, Fiona J. Newton, Tahir Turk, Michael T. Ewing

European Journal of Marketing (2013) 47 (9): 1421–1438.

https://doi.org/10.1108/EJM-09-2011-0515

Published: 20 September 2013

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