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Journal Articles

Brand magnification: when brands help people reconstruct their lives

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Gregorio Fuschillo, Julien Cayla, Bernard Cova
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (3): 768–798.
https://doi.org/10.1108/EJM-09-2020-0722
Published: 27 January 2022
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