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Karen V. Fernandez
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Journal Articles
As the record spins: materialising connections
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2019) 53 (6): 1152–1175.
Published: 09 October 2018
Journal Articles
“Doing the duck”: negotiating the resistant‐consumer identity
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2011) 45 (11-12): 1779–1788.
Published: 15 November 2011
