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Journal Articles

Marketing Strategy and Planning in the UK Pharmaceutical Industry: Some Preliminary Findings

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Keith Fletcher, Susan J. Hart
Journal: European Journal of Marketing
European Journal of Marketing (1990) 24 (2): 55–68.
https://doi.org/10.1108/03090569010142280
Published: 01 February 1990
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Journal Articles

An Analysis of Choice Criteria Using Conjoint Analysis

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Keith Fletcher
Journal: European Journal of Marketing
European Journal of Marketing (1988) 22 (9): 25–33.
https://doi.org/10.1108/EUM0000000005298
Published: 01 September 1988
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Journal Articles

An Investigation into the Nature of Problem Recognition and Deliberation in Buyer Behaviour

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Keith Fletcher
Journal: European Journal of Marketing
European Journal of Marketing (1988) 22 (5): 58–66.
https://doi.org/10.1108/eb027343
Published: 01 May 1988
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Journal Articles

Crisis Point in the TV Rental Industry

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Keith Fletcher, Alan Napier
Journal: European Journal of Marketing
European Journal of Marketing (1983) 17 (2): 60–69.
https://doi.org/10.1108/EUM0000000004810
Published: 01 February 1983
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