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Journal Articles

Consumers’ attributions in performance- and values-related brand crises

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Liangyan Wang, Eugene Y. Chan, Ali Gohary
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (12): 3162–3181.
https://doi.org/10.1108/EJM-04-2022-0254
Published: 27 November 2023
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Journal Articles

Thinking styles affect reactions to brand crisis apologies

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Liangyan Wang, Shijian Wang, L. Robin Keller, Jie Li
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (7-8): 1263–1289.
https://doi.org/10.1108/EJM-07-2014-0457
Published: 11 July 2016
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