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International Marketing and Purchasing of Industrial Goods Features of a European Research Project

M.T. Cunningham

European Journal of Marketing (1980) 14 (5-6): 322–338.

https://doi.org/10.1108/EUM0000000004909

Published: 01 May 1980

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Journal Articles

The Product Management Function in Marketing: Some Behavioural Aspects of Decision Taking

M.T. Cunningham, C.J. Clarke

European Journal of Marketing (1975) 9 (2): 129–149.

https://doi.org/10.1108/EUM0000000005062

Published: 01 February 1975

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Journal Articles

The determinants of choice of supplier: a study of purchase behaviour for capital goods

M.T. Cunningham, J.G. White

European Journal of Marketing (1973) 7 (3): 189–202.

https://doi.org/10.1108/EUM0000000005113

Published: 01 March 1973

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Journal Articles

A study in successful exporting

M.T. Cunningham, R.I. Spiegel

European Journal of Marketing (1971) 5 (1): 2–12.

https://doi.org/10.1108/EUM0000000005176

Published: 01 January 1971

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Journal Articles

Product planning in engineering companies: a recent research survey

M.T. Cunningham, M.A.A. Hammouda

European Journal of Marketing (1969) 3 (2): 76–87.

https://doi.org/10.1108/EUM0000000005208

Published: 01 February 1969

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Journal Articles

The application of product life cycles to corporate strategy: some research findings

M.T. Cunningham

European Journal of Marketing (1969) 3 (1): 32–44.

https://doi.org/10.1108/EUM0000000005206

Published: 01 January 1969

View article titled, The application of product life cycles to corporate strategy: some research findings

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International Marketing and Purchasing of Industrial Goods Features of a European Research Project

The Product Management Function in Marketing: Some Behavioural Aspects of Decision Taking

The determinants of choice of supplier: a study of purchase behaviour for capital goods

A study in successful exporting

Product planning in engineering companies: a recent research survey

The application of product life cycles to corporate strategy: some research findings

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Update search

International Marketing and Purchasing of Industrial Goods Features of a European Research Project

The Product Management Function in Marketing: Some Behavioural Aspects of Decision Taking

The determinants of choice of supplier: a study of purchase behaviour for capital goods

A study in successful exporting

Product planning in engineering companies: a recent research survey

The application of product life cycles to corporate strategy: some research findings

Email alerts

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