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Journal Articles

Bringing the corporation into corporate branding

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Mary Jo Hatch, Majken Schultz
Journal: European Journal of Marketing
European Journal of Marketing (2003) 37 (7-8): 1041–1064.
https://doi.org/10.1108/03090560310477654
Published: 01 August 2003
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Journal Articles

Relations between organizational culture, identity and image

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Mary Jo Hatch, Majken Schultz
Journal: European Journal of Marketing
European Journal of Marketing (1997) 31 (5-6): 356–365.
https://doi.org/10.1108/eb060636
Published: 06 June 1997
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