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The interplay of emotions and consumption in the relational identity trajectories of grandmothers with their grandchildren

Delphine Godefroit-Winkel, Marie Schill, Margaret K. Hogg

European Journal of Marketing (2019) 53 (2): 164–194.

https://doi.org/10.1108/EJM-11-2017-0811

Published: 15 January 2019

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Journal Articles

Guest editorial

Teresa Davis, Margaret K. Hogg, David Marshall, Alan Petersen, Tanja Schneider

European Journal of Marketing (2018) 52 (12): 2270–2272.

https://doi.org/10.1108/EJM-11-2018-900

Published: 07 December 2018

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Journal Articles

Intersectional research stories of responsibilising the family for food, feeding and health in the twenty-first century

Teresa Davis, Margaret K. Hogg, David Marshall, Alan Petersen, Tanja Schneider

European Journal of Marketing (2018) 52 (12): 2273–2288.

https://doi.org/10.1108/EJM-06-2018-0394

Published: 26 September 2018

View article titled, Intersectional research stories of responsibilising the family for food, feeding and health in the twenty-first century

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Journal Articles

Consumption through the ambivalent prism of intergenerational support

Katerina Karanika, Margaret K. Hogg

European Journal of Marketing (2016) 50 (3-4): 575–601.

https://doi.org/10.1108/EJM-10-2014-0616

Published: 11 April 2016

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Journal Articles

Shared or non‐shared?: Children's different consumer socialisation experiences within the family environment

Ben Kerrane, Margaret K. Hogg

European Journal of Marketing (2013) 47 (3-4): 506–524.

https://doi.org/10.1108/03090561311297436

Published: 29 March 2013

View article titled, Shared or non‐shared?: Children's different consumer socialisation experiences within the family environment

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Journal Articles

The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach‐avoidance conflicts in online and offline settings

Elfriede Penz, Margaret K. Hogg

European Journal of Marketing (2011) 45 (1-2): 104–132.

https://doi.org/10.1108/03090561111095612

Published: 15 February 2011

View article titled, The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach‐avoidance conflicts in online and offline settings

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Journal Articles

The political role of government‐sponsored social marketing campaigns

Effi Raftopoulou, Margaret K. Hogg

European Journal of Marketing (2010) 44 (7-8): 1206–1227.

https://doi.org/10.1108/03090561011047599

Published: 27 July 2010

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Journal Articles

Negative symbolic consumption and consumers’ drive for self‐esteem: The case of the fashion industry

Emma N. Banister, Margaret K. Hogg

European Journal of Marketing (2004) 38 (7): 850–868.

https://doi.org/10.1108/03090560410539285

Published: 01 July 2004

View article titled, Negative symbolic consumption and consumers’ drive for self‐esteem: The case of the fashion industry

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Journal Articles

The impact of self‐monitoring on image congruence and product/brand evaluation

Margaret K. Hogg, Alastair J. Cox, Kathy Keeling

European Journal of Marketing (2000) 34 (5-6): 641–667.

https://doi.org/10.1108/03090560010321974

Published: 01 June 2000

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The interplay of emotions and consumption in the relational identity trajectories of grandmothers with their grandchildren

Guest editorial

Intersectional research stories of responsibilising the family for food, feeding and health in the twenty-first century

Consumption through the ambivalent prism of intergenerational support

Shared or non‐shared?: Children's different consumer socialisation experiences within the family environment

The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach‐avoidance conflicts in online and offline settings

The political role of government‐sponsored social marketing campaigns

Negative symbolic consumption and consumers’ drive for self‐esteem: The case of the fashion industry

The impact of self‐monitoring on image congruence and product/brand evaluation

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