Margo Buchanan-Oliver
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Journal Articles

Home culture consumption as ambivalent embodied experience

Angela Gracia B. Cruz, Margo Buchanan-Oliver
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (6): 1325–1353.
https://doi.org/10.1108/EJM-02-2018-0081
Published: 15 May 2020
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Journal Articles

Mobile masculinities: performances of remasculation

Angela Gracia B. Cruz, Margo Buchanan-Oliver
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (7-8): 1374–1395.
https://doi.org/10.1108/EJM-04-2016-0199
Published: 11 July 2017
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Journal Articles

Moving toward settlement: tourism as acculturation practice

Angela Gracia B. Cruz, Margo Buchanan-Oliver
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (4): 772–794.
https://doi.org/10.1108/EJM-09-2015-0637
Published: 10 April 2017
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Journal Articles

Shaping the body and technology: Discursive implications for the strategic communication of technological brands

Margo Buchanan‐Oliver, Angela Cruz, Jonathan E. Schroeder
Journal: European Journal of Marketing
European Journal of Marketing (2010) 44 (5): 635–652.
https://doi.org/10.1108/03090561011032306
Published: 01 June 2010
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