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Journal Articles

Stakeholder relationships in an international retailing context: an investment bank perspective

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Mark Palmer, Barry Quinn
Journal: European Journal of Marketing
European Journal of Marketing (2005) 39 (9-10): 1096–1117.
https://doi.org/10.1108/03090560510610743
Published: 01 September 2005
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Journal Articles

The strategic role of investment banks in the retailer internationalisation process: Is this venture marketing?

Available to Purchase
Mark Palmer, Barry Quinn
Journal: European Journal of Marketing
European Journal of Marketing (2003) 37 (10): 1391–1408.
https://doi.org/10.1108/03090560310487167
Published: 01 November 2003
View article titled, The strategic role of investment banks in the retailer internationalisation process: Is this venture marketing?
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