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Journal Articles

Origins of marketing thought in Britain

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Brian Jones, Mark Tadajewski
Journal: European Journal of Marketing
European Journal of Marketing (2015) 49 (7-8): 1016–1039.
https://doi.org/10.1108/EJM-07-2014-0407
Published: 13 July 2015
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Journal Articles

Crafting the market for bottled water: a social praxeology approach

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Vinicius Brei, Mark Tadajewski
Journal: European Journal of Marketing
European Journal of Marketing (2015) 49 (3-4): 327–349.
https://doi.org/10.1108/EJM-03-2013-0172
Published: 13 April 2015
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Journal Articles

Consuming Books: The Marketing and Consumption of Literature

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Mark Tadajewski
Journal: European Journal of Marketing
European Journal of Marketing (2009) 43 (3-4): 565–569.
https://doi.org/10.1108/03090560910935596
Published: 03 April 2009
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