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Journal Articles

Internal communication and the development of customer-oriented behavior among frontline employees

Ahmed Shahriar Ferdous, Michael Polonsky, David Hugh Blore Bednall

European Journal of Marketing (2021) 55 (8): 2344–2366.

https://doi.org/10.1108/EJM-10-2019-0750

Published: 06 May 2021

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Journal Articles

Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge

Prashant Kumar, Michael Polonsky, Yogesh K. Dwivedi, Arpan Kar

European Journal of Marketing (2021) 55 (7): 2037–2071.

https://doi.org/10.1108/EJM-10-2019-0808

Published: 11 March 2021

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Journal Articles

Relationship between the dominant social paradigm, materialism and environmental behaviours in four Asian economies

Michael Polonsky, William Kilbourne, Andrea Vocino

European Journal of Marketing (2014) 48 (3-4): 522–551.

https://doi.org/10.1108/EJM-07-2011-0351

Published: 08 April 2014

View article titled, Relationship between the dominant social paradigm, materialism and environmental behaviours in four Asian economies

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