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Journal Articles

Marketers are consumers too: integrating consumer-self in potential value creation

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Michal J. Carrington, Benjamin A. Neville
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (5-6): 863–891.
https://doi.org/10.1108/EJM-03-2015-0185
Published: 09 May 2016
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Journal Articles

Unmanageable multiplicity: consumer transformation towards moral self coherence

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Michal J Carrington, Ben Neville, Robin Canniford
Journal: European Journal of Marketing
European Journal of Marketing (2015) 49 (7-8): 1300–1325.
https://doi.org/10.1108/EJM-06-2014-0379
Published: 13 July 2015
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