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Journal Articles

Intentional non‐consumption for sustainability: Consumer resistance and/or anti‐consumption?

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Helene Cherrier, Iain R. Black, Mike Lee
Journal: European Journal of Marketing
European Journal of Marketing (2011) 45 (11-12): 1757–1767.
https://doi.org/10.1108/03090561111167397
Published: 15 November 2011
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Journal Articles

Anti-consumption and consumer resistance: concepts, concerns, conflicts and convergence

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Mike Lee, Dominique Roux, Helene Cherrier, Bernard Cova
Journal: European Journal of Marketing
European Journal of Marketing (2011) 45 (11-12)
https://doi.org/10.1108/ejm.2011.00745kaa.001
Published: 15 November 2011
View article titled, Anti-consumption and consumer resistance: concepts, concerns, conflicts and convergence
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