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Journal Articles

Food literacy, healthy eating barriers and household diet

Sanjeewa Pradeep Wijayaratne, Mike Reid, Kate Westberg, Anthony Worsley, Felix Mavondo

European Journal of Marketing (2018) 52 (12): 2449–2477.

https://doi.org/10.1108/EJM-10-2017-0760

Published: 09 October 2018

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Journal Articles

IMC capability: antecedents and implications for brand performance

Sandra Luxton, Mike Reid, Felix Mavondo

European Journal of Marketing (2017) 51 (3): 421–444.

https://doi.org/10.1108/EJM-08-2015-0583

Published: 10 April 2017

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