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Journal Articles

What we do know and don’t know about marketing communications on mature consumers

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Natalia Yannopoulou, Danae Manika, Koblarp Chandrasapth, Mina Tajvidi, Victoria Wells
Journal: European Journal of Marketing
European Journal of Marketing (2023) 57 (8): 1969–1995.
https://doi.org/10.1108/EJM-12-2020-0906
Published: 19 May 2023
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