Page 1 | Search Results | European Journal of Marketing | Emerald Publishing

Skip to Main Content

1-1 of 1

Sort by

Sort Order Select

Journal Articles

Lying toward AI agent: the roles of type of lie, moral disengagement and perceived emotional ability

Mingxia Zhu, Matthew Tingchi Liu, Allen Ding Tian

European Journal of Marketing (2025) 59 (8): 1994–2018.

https://doi.org/10.1108/EJM-01-2024-0040

Published: 11 September 2025

View article titled, Lying toward AI agent: the roles of type of lie, moral disengagement and perceived emotional ability

Add to Citation Manager for Lying toward AI agent: the roles of type of lie, moral disengagement and perceived emotional ability

Includes: Supplementary data