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Morten Heide
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Journal Articles
Atmosphere as a tool for enhancing organizational performance: An exploratory study from the hospitality industry
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2009) 43 (3-4): 305–319.
Published: 03 April 2009
Journal Articles
Corporate social responsibility: investigating theory and research in the marketing context
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2008) 42 (9-10): 927–953.
Published: 19 September 2008
Journal Articles
Stereotyping in Country Advertising: An Experimental Study
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1992) 26 (5): 56–66.
Published: 01 May 1992
