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Journal Articles

Strategic marketing patterns and performance implications

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Emir Agic, Merima Cinjarevic, Emir Kurtovic, Muris Cicic
Journal: European Journal of Marketing
European Journal of Marketing (2016) 50 (12): 2216–2248.
https://doi.org/10.1108/EJM-08-2015-0589
Published: 14 November 2016
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Journal Articles

Antecedents of international performance: A service firms’ perspective

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Muris Cicic, Paul Patterson, Aviv Shoham
Journal: European Journal of Marketing
European Journal of Marketing (2002) 36 (9-10): 1103–1118.
https://doi.org/10.1108/03090560210437352
Published: 01 October 2002
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