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Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions

Paurav Shukla, N. Meltem Cakici, Dina Khalifa

European Journal of Marketing (2024) 58 (1): 290–312.

https://doi.org/10.1108/EJM-01-2022-0038

Published: 18 December 2023

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