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Journal Articles

Understanding the defining characteristics of a high-quality conceptual article

Kallol Das, Yogesh Mungra, Naresh K. Malhotra, V. Kumar

European Journal of Marketing (2025) 59 (10): 2375–2405.

https://doi.org/10.1108/EJM-04-2025-0301

Published: 21 October 2025

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Journal Articles

Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior

Avinash Jain, Satyabhusan Dash, Naresh K. Malhotra

European Journal of Marketing (2023) 57 (5): 1467–1501.

https://doi.org/10.1108/EJM-11-2021-0864

Published: 01 May 2023

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Journal Articles

Impact of social media strategies on stock price: the case of Twitter

Salim Chahine, Naresh K. Malhotra

European Journal of Marketing (2018) 52 (7-8): 1526–1549.

https://doi.org/10.1108/EJM-10-2017-0718

Published: 12 April 2018

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Journal Articles

The impact of marketing activities on service brand equity: The mediating role of evoked experience

Ravi Shekhar Kumar, Satyabhusan Dash, Naresh K. Malhotra

European Journal of Marketing (2018) 52 (3-4): 596–618.

https://doi.org/10.1108/EJM-05-2016-0262

Published: 31 January 2018

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