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“Converging on a new theoretical foundation for selling” five years later: emerging priorities, new applications, & directions for ongoing research

Christopher R. Plouffe, Nathaniel Hartmann, Bryan W. Hochstein

European Journal of Marketing (2024) 58 (3): 685–703.

https://doi.org/10.1108/EJM-10-2023-0799

Published: 12 December 2023

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