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Journal Articles
Payment on delivery ‐ Recognising constituency service as political marketing
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2001) 35 (9-10): 1026–1037.
Published: 01 October 2001
Journal Articles
Strategic analysis in political markets
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1996) 30 (10-11): 25–36.
Published: 01 October 1996
Journal Articles
Political Marketing: Structure and Process
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (1994) 28 (1): 19–34.
Published: 01 January 1994
