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Journal Articles

The franchise relationship in China: agency and institutional theory perspectives

Anne Marie Doherty, Xiaomin Chen, Nicholas Alexander

European Journal of Marketing (2014) 48 (9-10): 1664–1689.

https://doi.org/10.1108/EJM-04-2012-0199

Published: 02 September 2014

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Journal Articles

Brand authentication: creating and maintaining brand auras

Nicholas Alexander

European Journal of Marketing (2009) 43 (3-4): 551–562.

https://doi.org/10.1108/03090560910935578

Published: 03 April 2009

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Journal Articles

Marketing in the Emerging Markets of Latin America

Nicholas Alexander

European Journal of Marketing (2008) 42 (3-4): 526–527.

https://doi.org/10.1108/03090560810853048

Published: 04 April 2008

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Journal Articles

Power and control in international retail franchising

Anne Marie Doherty, Nicholas Alexander

European Journal of Marketing (2006) 40 (11-12): 1292–1316.

https://doi.org/10.1108/03090560610702821

Published: 01 November 2006

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Journal Articles

Global Marketing: A Decision Oriented Approach

Nicholas Alexander

European Journal of Marketing (2006) 40 (11-12): 1375–1376.

https://doi.org/10.1108/03090560610702867

Published: 01 November 2006

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Journal Articles

Relationship development in international retail franchising: Case study evidence from the UK fashion sector

Anne Marie Doherty, Nicholas Alexander

European Journal of Marketing (2004) 38 (9-10): 1215–1235.

https://doi.org/10.1108/03090560410548942

Published: 01 September 2004

View article titled, Relationship development in international retail franchising: Case study evidence from the UK fashion sector

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Journal Articles

Retail financial services: transaction to relationship marketing

Nicholas Alexander, Mark Colgate

European Journal of Marketing (2000) 34 (8): 938–953.

https://doi.org/10.1108/03090560010331432

Published: 01 September 2000

View article titled, Retail financial services: transaction to relationship marketing

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The franchise relationship in China: agency and institutional theory perspectives

Brand authentication: creating and maintaining brand auras

Marketing in the Emerging Markets of Latin America

Power and control in international retail franchising

Global Marketing: A Decision Oriented Approach

Relationship development in international retail franchising: Case study evidence from the UK fashion sector

Retail financial services: transaction to relationship marketing

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