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Journal Articles

The franchise relationship in China: agency and institutional theory perspectives

Anne Marie Doherty, Xiaomin Chen, Nicholas Alexander
Journal: European Journal of Marketing
European Journal of Marketing (2014) 48 (9-10): 1664–1689.
https://doi.org/10.1108/EJM-04-2012-0199
Published: 02 September 2014
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Journal Articles

Brand authentication: creating and maintaining brand auras

Nicholas Alexander
Journal: European Journal of Marketing
European Journal of Marketing (2009) 43 (3-4): 551–562.
https://doi.org/10.1108/03090560910935578
Published: 03 April 2009
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Journal Articles

Marketing in the Emerging Markets of Latin America

Nicholas Alexander
Journal: European Journal of Marketing
European Journal of Marketing (2008) 42 (3-4): 526–527.
https://doi.org/10.1108/03090560810853048
Published: 04 April 2008
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Journal Articles

Power and control in international retail franchising

Anne Marie Doherty, Nicholas Alexander
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (11-12): 1292–1316.
https://doi.org/10.1108/03090560610702821
Published: 01 November 2006
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Journal Articles

Global Marketing: A Decision Oriented Approach

Nicholas Alexander
Journal: European Journal of Marketing
European Journal of Marketing (2006) 40 (11-12): 1375–1376.
https://doi.org/10.1108/03090560610702867
Published: 01 November 2006
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Journal Articles

Relationship development in international retail franchising: Case study evidence from the UK fashion sector

Anne Marie Doherty, Nicholas Alexander
Journal: European Journal of Marketing
European Journal of Marketing (2004) 38 (9-10): 1215–1235.
https://doi.org/10.1108/03090560410548942
Published: 01 September 2004
View article titled, Relationship development in international retail franchising: Case study evidence from the UK fashion sector
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Journal Articles

Retail financial services: transaction to relationship marketing

Nicholas Alexander, Mark Colgate
Journal: European Journal of Marketing
European Journal of Marketing (2000) 34 (8): 938–953.
https://doi.org/10.1108/03090560010331432
Published: 01 September 2000
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