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Journal Articles

Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry

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Sina Aghaie, Omid Kamran-Disfani, Milad Darani, Mohammad Mike Saljoughian
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (10): 2265–2287.
https://doi.org/10.1108/EJM-01-2023-0014
Published: 16 October 2024
View article titled, Incumbents’ marketing deterrence strategies and potential entrants’ time-to-entry: evidence from the US airline industry
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Journal Articles

Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets

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Sina Aghaie, Omid Kamran-Disfani, Amir Javadinia, Maryam Farhang, Ashok Bhattarai
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (5): 1556–1583.
https://doi.org/10.1108/EJM-02-2021-0087
Published: 13 May 2022
View article titled, Incumbent defense strategies and new entrants market exit: the moderating role of relational market-based assets
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