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Journal Articles

An ethical basis for relationship marketing: a virtue ethics perspective

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Patrick E. Murphy, Gene R. Laczniak, Graham Wood
Journal: European Journal of Marketing
European Journal of Marketing (2007) 41 (1-2): 37–57.
https://doi.org/10.1108/03090560710718102
Published: 20 January 2007
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Journal Articles

Marketing Ethics: : An International Perspective

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Patrick E. Murphy
Journal: European Journal of Marketing
European Journal of Marketing (1999) 33 (1-2): 219–220.
https://doi.org/10.1108/ejm.1999.33.1_2.219.1
Published: 01 February 1999
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