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Paul Trott
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Journal Articles
Packaging-integrated-products: capturing new opportunities in the front end of product development
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2022) 56 (8): 2391–2418.
Published: 15 September 2022
Journal Articles
Conceptualising the management of packaging within new product development : A grounded investigation in the UK fast moving consumer goods industry
Available to Purchase
Journal:
European Journal of Marketing
European Journal of Marketing (2014) 48 (11-12): 2009–2032.
Published: 04 November 2014
