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Paul W. Meyer
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Journal Articles

The Marketing Functions in the Framework of the Integrative Marketing Concept

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Paul W. Meyer
Journal: European Journal of Marketing
European Journal of Marketing (1980) 14 (1): 61–74.
https://doi.org/10.1108/EUM0000000004895
Published: 01 January 1980
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Journal Articles

Proposal for a New Approach to Marketing in Economic Science

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Paul W. Meyer
Journal: European Journal of Marketing
European Journal of Marketing (1978) 12 (6): 436–450.
https://doi.org/10.1108/EUM0000000004976
Published: 01 June 1978
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