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Journal Articles

The service elimination decision‐making during the service life cycle: Some pilot empirical evidence

Paulina Papastathopoulou, Spiros P. Gounaris, George J. Avlonitis

European Journal of Marketing (2012) 46 (6): 844–874.

https://doi.org/10.1108/03090561211214636

Published: 25 May 2012

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Journal Articles

Managing a firm's behavior through market orientation development: some empirical findings

Spiros P. Gounaris, George J. Avlonitis, Paulina Papastathopoulou

European Journal of Marketing (2004) 38 (11-12): 1481–1508.

https://doi.org/10.1108/03090560410560209

Published: 01 November 2004

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