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Pervaiz K. Ahmed

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Journal Articles

Internal marketing and the mediating role of organisational competencies

Pervaiz K. Ahmed, Mohammed Rafiq, Norizan M. Saad

Journal: European Journal of Marketing

European Journal of Marketing (2003) 37 (9): 1221–1241.

https://doi.org/10.1108/03090560310486960

Published: 01 October 2003

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Journal Articles

Internal marketing issues and challenges

Pervaiz K. Ahmed, Mohammed Rafiq

Journal: European Journal of Marketing

European Journal of Marketing (2003) 37 (9): 1177–1186.

https://doi.org/10.1108/03090560310498813

Published: 01 October 2003

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Print ISSN 0309-0566

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