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Journal Articles

Fostering consumer engagement with expressive certainty in entrepreneur-generated content

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Qiang Yang, Manqiong Shen, Huo Jiale, Lu Monroe Meng
Journal: European Journal of Marketing
European Journal of Marketing (2026) 60 (4): 856–890.
https://doi.org/10.1108/EJM-10-2022-0764
Published: 19 February 2026
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Includes: Supplementary data
Journal Articles

The effects of fear of missing out on social media posting preferences

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Yue Xi, Jiale Huo, Xinran Zhao, Yushi Jiang, Qiang Yang
Journal: European Journal of Marketing
European Journal of Marketing (2022) 56 (12): 3453–3484.
https://doi.org/10.1108/EJM-10-2021-0814
Published: 10 October 2022
View article titled, The effects of fear of missing out on social media posting preferences
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