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Ramesh Roshan Das Guru
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Journal Articles

Role of brand attachment and satisfaction in driving customer behaviors for durables: a longitudinal study

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Ramesh Roshan Das Guru, Marcel Paulssen, Arnold Japutra
Journal: European Journal of Marketing
European Journal of Marketing (2024) 58 (1): 217–254.
https://doi.org/10.1108/EJM-01-2022-0028
Published: 23 January 2024
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Includes: Supplementary data
Journal Articles

Customers’ experienced product quality: scale development and validation

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Ramesh Roshan Das Guru, Marcel Paulssen
Journal: European Journal of Marketing
European Journal of Marketing (2020) 54 (4): 645–670.
https://doi.org/10.1108/EJM-03-2018-0156
Published: 04 April 2020
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