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Journal Articles

Social bonding as a determinant of share of wallet and cross-buying behaviour in B2B relationships

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Marcel Paulssen, Raphael Roulet
Journal: European Journal of Marketing
European Journal of Marketing (2017) 51 (5-6): 1011–1028.
https://doi.org/10.1108/EJM-07-2014-0433
Published: 08 May 2017
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Journal Articles

Risk as moderator of the trust-loyalty relationship

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Marcel Paulssen, Raphael Roulet, Sina Wilke
Journal: European Journal of Marketing
European Journal of Marketing (2014) 48 (5-6): 964–981.
https://doi.org/10.1108/EJM-11-2011-0657
Published: 06 May 2014
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