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Journal Articles

Keeping Advertising from Going Down in History — Unfairly

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Richard W. Pollay
Journal: European Journal of Marketing
European Journal of Marketing (1988) 22 (8): 7–16.
https://doi.org/10.1108/EUM0000000005292
Published: 01 August 1988
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Journal Articles

A model of family decision making

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Richard W. Pollay
Journal: European Journal of Marketing
European Journal of Marketing (1968) 2 (3): 206–216.
https://doi.org/10.1108/EUM0000000005254
Published: 01 March 1968
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